The Growth Marketing Lead role

As our Growth Marketing Lead, you will drive the growth engine for our fast-growing global brands. You will be responsible for developing and executing our marketing strategy, with the aim of maximising reach, brand recognition, and excitement – in order to grow ticket sales while optimising for ROI.

You will own our social media channels, performance marketing operations, marketing partnerships, and lead and grow a world-class team of marketing specialists.

Responsibilities

• Develop a marketing strategy aligned with the TOKEN2049 brand voice, objectives, and core communications cadence.
• Execute the marketing strategy, owning and optimising the relevant marketing channels.
• Launch new campaigns and initiatives that drive brand growth and recognition, balancing multiple brands and priorities simultaneously.
• Ensure high-quality execution and delivery of marketing activities and campaigns.
• Build, manage, and train a high-performing marketing team.
• Strengthen collaboration with internal teams (Design, Sponsor, Speakers, Community, Operations) to deliver integrated marketing campaigns.
• Drive quality and innovation in the Marketing team, via new technologies, techniques, and structured, disciplined approaches.
• Stay up-to-date with industry trends, competitor analysis, and emerging technologies in the web3, AI, and FinTech space.

Skills & Experience

• 5-10+ years of experience in a Growth and/or Marketing role.
• Startup experience: Building structured frameworks in unstructured environments.
• Strong drive to grow, and to help others grow.
• Critical thinking and problem-solving abilities, with a proactive approach to identifying opportunities and addressing challenges creatively.
• Exceptional resilience managing competing priorities in high-pressure environments.
• Strong writing and editing skills with excellent attention to detail.
• Strong collaboration skills and experience working with cross-functional teams.